People are making decisions faster than ever before, and they expect to be able to act on those decisions instantly. We as marketers can make it even easier for people to get things done, says Google’s VP of Marketing for the Americas Lisa Gevelber.
Impatience, immediate action, instant gratification, even some impulsiveness—these are just a handful of descriptors for behavior today. We have all been empowered and emboldened by information. With our phones acting as supercomputers in our pockets…
Read more: Immediate need for flawless mobile experiences – Think with Google
It is difficult for startups and entrepreneurs to procure a .com domain name that isn’t a ludicrous combination of words and numbers, so when former Googler Sanmay Ved managed to buy a pronounceable six-letter word on a .com, he was delighted. But the domain he bought was no ordinary URL — it was Google.com.
Source: Someone briefly bought the Google.com domain for $12 | VentureBeat | OffBeat | by Paul Sawers
Today, Google announced that it has changed its logo. On the Official Google Blog, “Google’s look, evolved” is explained:
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.
Source: Official Google Blog: Google’s look, evolved
What do you think of the new logo? Let us know on the comments below or leave a message on social media!
Google Apps is a cloud-based productivity suite that helps teams communicate, collaborate and get things done from anywhere and on any device. It’s simple to set up, use and manage, so your business can focus on what really matters.
Millions of organizations around the world count on Google Apps for professional email, file storage, video meetings, online calendars, document editing and more.
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Here are some highlights:
Business email for your domain
Looking professional matters, and that means communicating as email@example.com. Gmail’s simple, powerful features help you build your brand while getting more done.
Access from any location or device
Check email, share files, edit documents, hold video meetings and more whether you’re at work, at home or in transit. You can pick up where you left off from a computer, tablet or phone.
Enterprise-level management tools
Robust admin settings give you total command over users, devices, security and more. Your data always belongs to you, and it goes with you if you switch solutions.
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Are you using Google Chrome for your business? Introducing Supervised User.
Advantages include complete control over the Websites your employees visit. Block or allow Websites, filter adult content on search results, and, more. Here’s an excerpt from Google Support:
When you add a supervised user to your account in Chrome, you can control and view the websites that your user visits. Supervised users don’t need a Google Account or an email address because the manager creates a profile for the supervised user through their Google Account.
via Supervised users – Chrome Help.
Businesses can enjoy the benefits of enhanced security, improved accountability, and a better daily workflow. Learn more about Google Apps and use Google Chrome for your business. If you have any questions, contact us anytime!
Although Google and Facebook were mentioned on this article, we believe that an open internet is important for any and all people, business owners, and for mankind.
The Federal Communications Commission, which could soon allow phone and cable companies to block or interfere with Internet content, has been deluged with more than a million comments. Last week, President Obama offered some thoughts of his own by saying that the Internet should be left open “so that the next Google or the next Facebook can succeed.”
via President Obama: No Internet Fast Lanes – NYTimes.com.
We often get asked: How can you get me to the front page of Google? Well, there’s several ways. Paid (search engine marketing or SEM), free (organic) search results, back links, etc.
The paid route offers immediate turn around time. Customers that are looking for your product/service are able to find it quick as your Website is prominently displayed on the top of search results based on their keywords. The organic approach, however, is long lasting and will have an overall general benefit to your Website and your business.
Then, we usually get this response: Well, Acme Links and SEO, Inc. (fictional company) called me and said they can add ten words to my Website and give me hundreds of links each month which will get me to the front page. Our general response is: You can achieve that by blogging and partnering up with local business owners and link to each other’s Websites.
In a nutshell: You establish your expertise in your field when you blog in addition to taking control of your SEO, and, when you link to local business partners in your market and they in return link to you – you establish your Website’s authority and reputation. People can trust you because other local business owners (and members of the community) trust you.
Yes, there is some code and tech-y stuff that we do that improves a Website’s appearance in search results, but on the internet, content is king. Keep the content relevant and to-the-point, and, add a link or two when necessary. Your audience awaits.
Here’s a great video regarding backlinks and content from Google Webmasters.
If you have any questions, contact us!