Category: Knowledge Base

  • SEO: what is E-E-A-T and YMYL and how does it affect your Website?

    “E-E-A-T” and “YMYL” are two concepts that are very important in the context of SEO and the quality of web content as evaluated by Google. E-E-A-T stands for “Experience, Expertise, Authoritativeness, and Trustworthiness.” It is an expansion on the concept of “E-A-T,” which was heavily emphasized in Google’s Search Quality Rater Guidelines. The additional “E”…